Generative AI is Redefining Customer Engagement in Retail
Amazon becomes intelligent: E-commerce platform to add ChatGPT-like AI chatbot to its search engine Channels like WhatsApp, Instagram Direct, SMS, etc have become essential channels for conversational commerce. WhatsApp and Instagram chatbot help drive 24x7 engagement with users at the right time. They also allow brands to generate leads, support customers at scale and gain [...]